Hubert Graf
Founder of Brandculture
“Creativity and branding for the future”
October, 29th 2019
19:30 h.
Andersen Tax & Legal
Velázquez 108-110
28006 Madrid
Event in collaboration with :
Hubert Graf's innovative and thought provoking presentation will concentrate on his proven premise that effective branding that delivers a measurable ROI is driven by creativity. It uses standard research methodology only when necessary as a support tool. This approach dovetails with the intuitions of the classic entrepreneur who, whilst occupied by the necessities of current operations, must also consider the opportunities possible in the future.
Hence, Hubert introduces his principle which takes future “virtual” products and or services envisioned to appeal to the aspirations of customers by turning wishful thinking into reality. This is achieved by informing both the external and internal audiences what is coming in the future. Hubert will show how this has been applied with success to enhance brand legitimacy
Hubert is currently the founder of BRANDCULTURE and consults with companies that are concerned with managing their identities in an enhanced way www.hubertgraf.com
R.S.V.P by October, 25th : harvardclubofspain@post.harvard.edu
Best regards,
Carlos Ortega
President
HARVARD CLUB OF SPAIN
*Los asistentes quedan debidamente informados que el evento podrá ser grabado, filmado y se realizarán fotografías durante el transcurso del mismo. Este material solo será utilizado por parte de la Asociación Harvard Club de España a efectos de promoción corporativa. El asistente es consciente de que puede ser fotografiado o grabado si asiste al evento tanto si forma parte de un grupo de personas como si posa de forma voluntaria para formar parte de una fotografía. El material podrá ser publicado tanto a efectos internos como en redes sociales o en la página web oficial de la Asociación Harvard Club de España.
**Las opiniones vertidas en los eventos organizados por la Asociación Harvard Club de España son de exclusiva responsabilidad de sus autores y no necesariamente representan la opinión ni de la Asociación Harvard Club de España ni de la Universidad de Harvard.